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We have stressed the importance of email marketing for businesses in several of our previous posts. These days, with half the world working remotely, this promotional method has acquired an even greater significance. According to some forecasts, the number of global email users is expected to reach 4.48 billion in 2024. There’s a big problem […]
Retail e-commerce sales worldwide have grown from $1.3 billion in 2014 to $3.5 billion in 2019 and are expected to reach the $6.5 billion mark by 2023. These huge numbers are, to a large extent, determined by the popularity of dropshipping — an order fulfillment method that originated in 2006. What makes dropshipping so attractive […]
Banner advertising is currently on the rise. The total spending on banner ads worldwide is expected to reach over $72 million by 2024. This number shows that businesses believe in the power of this promotion method, as it brings them the value they expect. That said, if we take a look at the average display […]
Both React Native (RN) and Progressive Web Apps (PWA) serve the same purpose: to provide a mobile experience for consumers fast and at a relatively low cost. However, they are not identical and have specific features that make them a perfect fit to meet some business needs but a rather poor option to meet others. […]
A perfect design, cutting-edge features, and excellent user experience are all important characteristics of an e-commerce solution, a Shopify store in particular. When it comes to online shopping, though, nothing beats the checkout page in its significance. How easily and quickly your customers can pay for their purchases has a serious impact on the conversion […]
Presentations are essential for promoting business ideas, services, and products. The more professional and engaging your presentation looks, the more chances you have to ultimately convince your customers to invest their money in what you’re selling. Making colorful, modern presentations is a science and an art that requires a fair amount of skill and experience. […]
There are several characteristics vital for a business site or app. This is the development speed, that is how fast an idea can turn into a real product that users can actually interact with. This is the loading speed, which can significantly boost or push down conversion rates. Business owners are also concerned about issues […]
The world has considerably shrunk since people started using one of the most important inventions in the history of humankind — the Internet. As of April 2020, the number of Internet users globally was over 4.5 billion, and this number is only expected to grow as more people in developing countries join the worldwide computer […]
In business, making the right choice is extremely important. You may have to choose between two brands, for example, trying to understand which of them will yield more profit for your store. However, when revenue is at stake, simply guessing may not only fail to give you the desired results but can also lead to […]