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Choosing a perfect e-commerce solution is not a simple undertaking. With so many platforms that serve the same purpose, many people get confused and see no difference between them. However, each CMS has its own unique characteristics that distinguish it from the pack.
While it’s business goals that play a key role in choosing an e-commerce platform, many other considerations determine the move as well. Let’s look at these factors and compare four of the leading e-commerce solutions: WooCommerce, Magento, Shopify, and BigCommerce.
WHAT TO CONSIDER WHEN CHOOSING AN E-COMMERCE PLATFORM?
Selecting an e-commerce solution only because it’s currently trending is not the best idea. The fact that it has millions of positive reviews doesn’t mean it will be adequate to achieve your business goals. You should take other important factors into account as well.
Here is a list of the key aspects you may want to consider before you contact an e-commerce solution vendor:
Keeping these considerations in mind, let’s compare the four e-commerce platforms listed in the title so that you know when to choose one over another.
WooCommerce is a free WordPress (WP) plugin that has been specifically designed to give WP users the ability to run their online shop right from WP. It creates a beautiful combination:
So, if your main focus is a blog, for example, but you want to have an online shop on your WP site as well, WooCommerce is an excellent choice. You can edit your posts and add products to your shop from the same admin panel. Very convenient!
Other good features of WooCommerce worth mentioning:
That said, there are some minor WooCommerce shortcomings you need to remember:
All things considered, WooCommerce is the best solution for:
Everything’s big about BigCommerce. In contrast to some other e-commerce platforms, this SaaS-based solution has everything you need to run a successful online store out of the box. No need for additional extensions or plugins. Here is a short list of the key features of BigCommerce:
With BigCommerce, your business can grow quickly from small to midsize and then to large enterprise.
What’s the catch? There are several:
To sum up, you can benefit from using BigCommerce when…
This SaaS-based e-commerce platform is the best choice for small business owners, such as hairdressers, tailors, farmers, or handymen. If you’re an independent entrepreneur, you’ll be able to manage a Shopify site with ease.
No coding skills are required to get a Shopify-powered online store up and running. You can adjust the basic functionality with a few clicks right in the admin panel. Some other Shopify attractions include:
To sum up, choose Shopify if you:
Finally, meet the King of e-commerce — as many call Magento — although it’s not perfect for every type of business. Here are the key benefits of this CMS:
Not every cloud has a silver lining, though. While Magento is a great e-commerce tool, it does have several drawbacks you should be aware of:
All in all, go for Magento if you need a highly customizable and SEO-friendly solution and if you are skilled in the main web technologies. On the other hand, it’s the best choice for prosperous companies that can afford to invest large sums in the administration and customization of their storefront.
Magento has almost all the features and aspects you need in your online shop. It has the best multi-storage, multilingual, and multi-currency capabilities on the market.
On the other hand, if you need to start an online store quickly, with some basic functionality only, you should consider other platforms, such as Shopify and WooCommerce. Magento is for larger, more feature-rich projects that are not implemented in a day.
We hope this short guide we’ve put together has shed some light on the key features you need to consider when choosing an e-commerce platform for your site.
Still in doubt? PSD2HTML is always ready to lend you a helping hand. Just send us your design and describe how you view your future online store. We have all the required eCommerce development expertise to implement the most complex of projects. We can modify existing plugins or build custom ones, tweak and create themes, and improve the performance of your website regardless of which e-commerce platform you ultimately select.