Insights into the world of technologies and business for IT professionals and agency owners

branding (4 Articles)

How to Choose a Store Name: Do’s and Don’ts

Thinking about how to name a store? Here are some helpful tips on what you should and shouldn’t do when handling this important task. In this post, we talk about how to make a good store name that your customers will love and remember. The process of choosing a perfect name for your online business […]


5 Aspects of Great Logo Design

We all know you shouldn’t judge a book by its cover. But we also know that everyone does it anyway. For your brand, your logo is the equivalent of a book’s cover, so its importance cannot be overestimated. Your logo is the first impression of your company, so it needs to be a good one. […]


How Can I Create a Favicon for My Website?

What is a favicon? A favicon is the icon that appears in a browser’s address bar next to the URL. Every browser has the ability to show you a website’s favorite icon. No matter what browser you are using the icon is always in the same place. If you create a “favorite” (via your bookmarks) […]


5 Good and Bad Logo Redesigns

There are many reasons that explain why a company would redesign its logo. Some reasons are compulsory, such as when there’s a corporate merger or when a company expands its business activities. In such cases, a new logo is a must to reflect that change.  On the other hand, a logo redesign may be voluntary, […]