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COMPANY BLOG & NEWSROOM

29Oct

Squarespace: Top 5 Reasons to Select It for Your Business

Top five reasons to select Squarespace for your business

We continue exploring the exciting world of content management systems. This time we discuss one of the most popular e-commerce platforms PSD2HTML developers have extensive expertise in — Squarespace. 

WHO WILL BENEFIT FROM USING SQUARESPACE?

Based on its specifics and advantages, Squarespace is a good choice for: 

  • Photographers
  • Fashion designers 
  • Artists 
  • Estate agencies 
  • Event-organizing companies 
  • Restaurants 

It’s also easy for small, budget-tight businesses to launch a digital storefront with Squarespace. No expert knowledge is required to set up its key features, saving the business owner time and money.

Bloggers can find Squarespace attractive too. The main reason is the social media integration the CMS provides. That makes sharing digital content a breeze. You can do it via the Twitter feed, mailing list, and other channels. 

KEY FEATURES OF SQUARESPACE

As their official website claims, “Squarespace is the all-in-one platform to build a beautiful online presence.” The keyword here is “beautiful,” as it’s the visual side of business that Squarespace targets in the first place. 

Apart from that, the platform has other specific features that have helped it win many entrepreneurs’ hearts and minds. Let’s have a look at the top five of those. 

1. MARVELOUS THEMES

While their collection of templates is relatively small, all of those are easily customizable to reflect your brand’s specifics. Many other platforms provide themes you can tweak to your liking. For instance, WordPress has a rich choice of such themes. However, it takes time to modify them according to your requirements, and the interface may not be the simplest to move around. 

The Squarespace interface is intuitive and clean. Just select a theme and edit its content in any way you want. Then, save the result and observe your new shining page. 

2. THIRD-PARTY SOFTWARE INTEGRATION

Squarespace provides customizable widgets you can easily use to connect your website to various social media platforms including the staples: Twitter, Facebook, and Instagram. You can also link your site to many other social apps to make your services or goods easier to sell and promote. Here is a short list to give you an idea: 

  • TripAdvisor
  • Twitch 
  • Flickr
  • Spotify 
  • Vimeo 

Squarespace also integrates with PayPal and Stripe. Accept payments, present and sell your digital or physical merchandise, organize the shipment process, and perform many other business-related tasks. 

3. POWERFUL BUILT-IN SEO TOOLS

Squarespace is notable for its SEO focus, too. It’s true that practically all CMSs provide SEO tools to optimize a website’s content in this way or that (keywords, page titles, meta descriptions, alt attributes, and other important aspects). 

Squarespace, however, gives you another valuable tool many of its competitors lack. Just write a page title, and the CMS will generate a descriptive URL based on that title. Your benefit? A clear-to-understand URL that contains the required keywords. 

The Squarespace SEO arsenal is not restricted to those options. You can also take advantage of the CMS’s analytical capabilities to learn: 

  • where your users come from
  • which features and content on your website appeal to your audience
  • what time your present or potential customers come to your website most frequently

Squarespace SEO tools

4. UNIVERSAL COMPATIBILITY

As more and more consumers prefer shopping from their handheld devices, website responsiveness isn’t just a nice-to-have feature. It’s a must. It’s important not only from the aesthetic point of view. Google highly values mobile-friendly websites as well.

Squarespace takes care of all mobile device-specific details for you by default. So, whether your customers prefer desktops or mobile gadgets to make purchases, you can be sure that your fonts will look great and your photos will be rearranged in just the right way. 

5. RELATIVELY LOW FEES

It’s true that certain CMSs are completely free to install and set up. However, the costs of hosting, maintenance, and support may soon outweigh their open-source benefits and bloat your bills out of all proportions. 

In contrast, Squarespace is a commercial product, although you can enjoy it entirely free for two weeks before you make the final “take or leave” move. If it does fit your needs after all, you’ll find it amazingly affordable. 

Depending on the plan you choose, you’ll have to pay as low as $12 or as high as $40 per month. What do you get for your money apart from taking advantage of the CMS’s features themselves? 

  • Round-the-clock customer support via chat and email. No more hours-long searches for a solution to your problem on dozens of user forums. 
  • Top-notch security from the Squarespace professionals. While security is still a concern on some platforms, with Squarespace you can be confident: no hacker will find a backdoor to your precious data. 

If you decide to choose Squarespace for your e-commerce solution, the PSD2HTML developers are always ready to offer their expertise to you. We can create a Squarespace-based website from scratch or customize the existing templates to show your brand’s uniqueness. Just get in touch with us!

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