How to Promote Your Design Business with Social Media
Social Media is an exceptionally useful marketing tool for business of all shapes and sizes. It has a far reach, its relatively easy to use, and most importantly, it’s FREE.
However, though social media is useful for a huge variety of businesses, not all types of businesses should use it in the same way. If you’re just getting started with social media, or if you feel like your previous efforts have not worked, here are some tips for using social media to promote your small design business.
Visuals are key
Yes, you’re a designer. That means people want to SEE what you’re designing, not just hear what you’re saying. Twitpic and Tumblr are great tools for sharing photos with your social network. They also allow for you to include captions or explanations if necessary. You can also post links to images on your personal website or blog.
But don’t post TOO many links
The great part about social media is that you get to connect with so many people. So it’s important that you remember to do just that: CONNECT. Though your whole Facebook and Twitter feeds shouldn’t be filled with ramblings about your breakfast, your dog, and your broken refrigerator, it doesn’t hurt to share some details about your life every once in awhile. Most people want to connect with you, not just your work. Just remember that everyone is a potential client, so don’t say anything you wouldn’t say during a new client meeting.
Promote other designers
There are so many other designers using social networking to do the exact same thing you’re trying to do. Sure, you don’t want to show your potential clients that someone else can do the exact same thing you’re doing only better or for a cheaper price, but you can show them someone who is doing some other type of design work. When you promote another designer on your blog or retweet one of their posts, they tend to notice. And in my experience they usually try to return the favor.
Again, there are lots of designers and other people in your field using social media. The internet presents so many opportunities for collaboration. Take advantage of them. When you promote your collaborative project, you’ll be able to reach not just your social network, but the networks of all the people with whom you collaborated. And a whole new audience will have the opportunity to see your work.
The bottom line is that no one knows more about your design business than you do. You can take these tips and mold them into a social media strategy that works best for you. There is no one-size-fits-all answer, so do what you think will work best with your own business.