Pro Talks: Interview with Jacob Cass, Founder of JUST Creative

Today, we’ll meet an award-winning designer and successful entrepreneur, Jacob Cass. He has written a lot of fascinating articles on logo design, graphic design and branding. Jacob was kind enough to answer a few of our questions. Enjoy!


Could you tell us a little about yourself and what you do?

I’m a graphic designer from Sydney, Australia, currently living in New York, and I specialize in logo design, branding, web design and more. I run a blog and design studio called Just Creative, and a logo award scheme called Logo of the Day. I’ve been doing design since 2005 and professionally, since 2009.


Wow, you have just an incredibly huge portfolio! Do you have a favorite project, the one you are most proud of? If yes, what is it and why?

To be honest, this is only a tiny selection of my whole portfolio, as I only present a select handful of projects. Portfolios should constantly evolve as a designer grows, so I archive the old and let the newer and generally better jobs, bubble to the top.

A few recent projects that I’ve enjoyed are working on the branding and website for Comedian In Cars Getting Coffee, a web series designed for Jerry Seinfeld. A luxury real-estate website, called TF Cornerstone that I did the branding, UX and UI for. And a good handful of gaming websites done for Nintendo.



Have you seen people stealing your design ideas? What would or did you do?

At least a few times a week, I am notified of stolen designs. Usually, I contact the site and they remove it, but seriously, it is like playing whack-a-mole… put one down and another pops up.


How do you keep to the current? Where do you go for inspiration?

I keep up-to-date via my Twitter stream, which is curated by lists, as well as Designer News which I get served via Panda, an awesome chrome extension. Inspiration comes from everywhere, but Dribbble has proved to be the cream of the crop.


What was the best web design project you saw in 2014 and why?

Man, that’s a loaded question. Every day I see amazing projects and many deserve a mention here, but there are just so many. This said, I did enjoy this list put together by Zitrus Fresh.


What web design trends are you looking forward to in 2015? Are there any design trends that you really hate? What are they?

I did a full post on 2015 web design trends here.



What does your workspace look like? Could you share a photo of it?

Sure thing:


What’s on your iPod?

Who has an iPod these days? I use and love Spotify! I sync new playlists a few times a week, but based on my 2014 Spotify Year In Review, my most listened to genres are Progressive House, Pop, House, Electro House and RnB. My favorite artists were Tiesto, Armin van Buuren, Eminem, Avicii and Gareth Emery.

Here is a snapshot:



What is the one thing with web design you would like to see improved?

The boxiness of the web. Everything looks the same.


If you had to choose only one app, what would it be?

That’s a tough one. On my phone, Facebook. On the desktop, Creative Cloud.


What were the biggest mistakes you’ve ever made in your career? If you could offer one piece of advice to newbie web designers, what would it be?

In the context of web design, I think learning to code. I still don’t know how to code properly. Sure, I can read and understand it, but I can’t write it. I just don’t enjoy it, but those who can code, have a leg up on me for sure.

As far as advice goes, I’ve written a post here:


and another by a guest author here:



What’s on your list of New Year’s resolutions?

Travel more of the world. Continue going to the gym at least 3 times a week (last years resolution) and spend more time with my newlywed wife.


Thanks again to Jacob for doing this interview!

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