Influence of Colors on Website Visitors
Color is definitely one of the most important elements of web design. It is what provides the general impression of the website. We have to remember that various colors trigger different emotions. These theories have formed for ages during active interaction of human with nature. The perception of the color is placed on the subconscious level for each of us.
Now that you have spent hours thinking about the colors you want to use for your website, let’s see what they mean, and what’s more interesting, what they say about you.
Red represents passion, aggressiveness, power, blood, fire, dynamics, and helps stimulate life energy. People who prefer red tend to be outgoing, impulsive, determined and have uncomplicated natures.
Green symbolizes nature, health, freshness, calmness. Creates the feeling of peace, hope and something new. Green is usually selected by sincere, gentle, and patient people.
Orange stands for enthusiasm and honesty. This is the color of happiness, joy, and friendship. It is playful and curious. People who prefer orange are usually good-natured, loving, and tend to dramatize a little bit at times.
Blue symbolizes peace, stability, confidence, creates the feeling of composure and trust. Also represents the power of modern technologies, purity of the air, and depth of the ocean. People who like blue are usually compassionate, caring, and faithful.
Black stands for power, eternity, and depth. It also symbolizes sophistication, aristocracy, mystery, self worth. People who choose black are usually artistic and sensitive, and wait until they are comfortable to share their feelings.
White color is simplicity, perfection, purity, chastity, spirituality, light, safety, unity, peace. People who like white are usually organized and logical and don’t like to postpone anything.
Purple is a color of royalty, wealth, influence, spiritual powers, hidden knowledge. It symbolizes high aspirations, nobility, secrets, revelation, intuition, magic. People who choose purple are sensitive, unique, temperamental, and extremely artistic.
Yellow often means intellect, optimism and joy. Yellow stimulates brain activity and effectively attracts attention and brings out childlike emotions. People who choose yellow are adventurous, intellectual and have a good sense of humor.
Brown stands for friendship, activity, stability, practice, hard work and peace. People who prefer brown are usually reliable and trustworthy, patient and dependable.
Pink means spring, presents, gratitude, admiration, compassion, health, love, femininity, youth, tenderness, emotions, wonder. People who choose pink tend to be nurturing, gentle and loving.
Have you ever been influenced in one way or another by the colors on the website? Please feel free to share!