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How to Use Keywords

You’ve designed a wonderful new website.  It looks good, represents your brand and message, but there’s something missing – the visitors.  Search engines can bring your site a lot of traffic, but they can’t find you if you don’t know give them something to find.  Using keywords can make your website far more visible to search engines, and thus bring you lots of new targeted visitors and potential clients.

What are keywords?

Keywords are the words that your potential visitors might enter into a search engine when looking for a site like yours, or any of the information your site presents.

How to choose them

Your keywords need to be closely targeted to your site and the audience you are looking to attract. What can people learn from your site? What do you have that is unique? What is the overall feel of your site and/or your brand? These are all things to think about when choosing keywords. Most importantly, you’ll need to think about what your potential visitors might enter into that search bar when looking for something your site has to offer. The more popular your keyword selections, the more competition you will have from other sites, so choose wisely.

How to use them

This part is fairly simple – you need to use your chosen keywords somewhere in your site. You can make sure to use them in blog posts, an “about” section, meta tags, alt tags, and much more. Search engines “crawl” over your content, your tags, and your photo descriptions, so you can include your keywords in any of those mediums.

Tracking your results

Even if you think you’ve picked out the perfect keywords and embedded them in just the right places in your site, you need to make sure those keywords are bringing you traffic. Even if you think they’re perfect, if they don’t produce any results then they are most definitely not. Using Google Analytics or another traffic analyzer can tell you what people are searching that brings them to your site. This can tell you which keywords are working and which ones aren’t, allowing you to adjust accordingly.


Google Analytics – A popular analytics service that allows you to track your search terms, entry sources and much more.
Rockin’ SEO – A free tool for tracking your keywords and monitoring your rankings.
Keyword Tracker – A free service that allows you to keep track of your page rank.
Google AdWords – This advertising program has a keyword tool that can improve your rankings by using your own chosen search phrases.

Do you have any other tips or tools to share with your fellow designers?

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