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Essential Things to Do When Creating a Converting WordPress Website in 2022: A Guide By Elementor

This post is a collection of useful tips on creating a successful WordPress site to maximize conversions and build your brand in 2022.

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WordPress is by far the most popular content management system on the market today, and it’s growing faster than its competitors. 

It’s an open-source platform that hosts some of the Internet’s most successful websites. With more than 50,000 plugins, themes, and extensions available, web creators can easily build unique, high-converting web experiences.

But having so many options is a challenge in itself. How do you choose between tens of thousands of options when making your WordPress tech stack? Which ones will truly lead to increased conversions and profitable sales?

We’ve identified a few of the common threads shared by today’s most successful WordPress websites. Keep these tips in mind when creating your own website and you’ll have all the tools you need to maximize conversions and build your brand.

Select the Right Website Builder

WordPress has many great features, but an intuitive code-free interface isn’t one of them. If you’re not comfortable with HTML, PHP, CSS, and JavaScript, working in WordPress directly will be a challenge.

These days, WordPress users can take advantage of multiple web page building tools to simplify creating websites. For example, Elementor enables web creators to drag-and-drop widgets directly onto each web page, ensuring optimal performance without requiring users to write a single line of code. 

That being said, without some amount of technical expertise under your belt, you will only be able to build websites up to a certain level of complexity with page builders. For really complex interactive pages, you still need professional WordPress developers who can leverage the full potential of these tools. 

Keep in mind that your web host powers all of your website’s features and functionalities. The more resources you dedicate to running them, the better-prepared your website will be for meeting peak demand and high traffic.

This is especially important for high-converting websites, since your business plan relies on strong, consistent growth. If your hosting service can’t handle high traffic, it may buckle under the pressure of a successful promotional campaign – a missed opportunity to capture significant market share.

In general, dedicated and managed hosting services are highly preferable to shared hosting plans. You simply can’t get reliable, consistent performance out of a shared server because you can’t control who else is using server resources at any given time. With your own dedicated server, you’re in complete control. Cloud hosting for WordPress is also a great option.

Outdated websites are bad for business. As new design trends earn widespread public appreciation, web users’ expectations shift over time. The way you recognize and meet these expectations can have a significant impact on your website’s capacity to convert.

This doesn’t mean you need to hire a professional web designer for every new page you want to publish. It does suggest that you should keep your eye on the most relevant design trends in your industry. A few examples of up-and-coming web design trends for 2022 include:

  • Multilayers. Minimalism has been the foundation of good web design for years, but it is evolving. Multilayering expands on minimalism to add a dimension of depth without drawing away from the importance of each individual element. In today’s web environment, there’s no need for your website to be flat – you can place elements in front and behind one another to create a cohesive yet essentially minimalist experience.
  • Kinetic Typography. This essentially refers to letters that move. Moving text can quickly capture an audience’s attention and draw them into your story without relying on imagery or video. This gives users a chance to put their own imagination to work, giving your brand a heightened sense of mystery and intrigue. Moving text is easy to create, and can be incredibly effective in the hands of a creative designer.
  • Inclusive Design Mania. Inclusivity isn’t just a political buzzword. It’s one of the core principles behind effective design. The better your website accommodates differing viewpoints, genders, and identities, the more powerfully it can speak to its visitors. Web accessibility for differently abled users is a critical element of inclusive design as well. Consider how your website uses imagery, audio, and video to create an accessible experience.
  • Brutalism. Boldness is definitely trending right now, and few things are bolder than brutalist style elements. This is especially true when it comes to typography, where large, grid-like lettering can become your web page’s central attention-grabber. Instead of incorporating stock images and high-definition videos, you can let your website’s messaging speak for itself.

Prioritize Speed and Responsiveness Over Elaborate Design Schemes

You might notice there is an overarching pattern to many of today’s biggest web design trends. Many of them focus on doing more with less. The optimal web experience isn’t necessarily the most extravagant showcase of technology and power. Instead, it often relies on the leanest and most efficient way of delivering value to web users.

That kind of optimization depends entirely on website speed and responsiveness. Given the same hosting resources, a clean, minimalist website will outperform a bloated, feature-heavy website every time. Web creators have to be judicious about the plugins and features they integrate, consistently putting the user experience ahead of other priorities.

Although heavyweight design schemes are undoubtedly impressive, you’ll have to pay close attention to just how much that software impacts website performance. Even the most thrilling and memorable web experience isn’t worth much if it takes minutes to load on the average mobile device.

Mobile devices accounted for 54% of all Internet traffic by the end of 2021. Mobile responsiveness isn’t just about putting web content in portrait orientation. It also means optimizing website features to run on devices less powerful than the average laptop, and being able to display quickly even when network connections are spotty.

Perfect the Art of Non-intrusive Upselling

Upselling is one of the best ways to increase average order value. With the right messaging, delivered at the right time, you can convince customers to pay for premium versions of the products they’ve already expressed interest in buying. Selling more higher-priced items means generating more revenue, which gives you even better opportunities to expand.

Well-timed popups are the ideal tool for effective upselling, but you must configure them carefully. The key is to avoid disrupting the user experience. Your upselling offer should not pop up when visitors are reading a blog. It should pop up on a product or checkout page – displaying to users who are already primed to purchase, and willing to spend more for a better product. 

BONUS: Set Up a WooCommerce Store

WooCommerce is the go-to online retail platform trusted by millions of WordPress web creators. It offers native compatibility with Elementor’s website builder (in the form of a powerful WooCommerce website builder) and a host of other high-value plugins. 

Setting up a WooCommerce store is one of the best things you can do to optimize your conversion rate. Instead of asking leads to call or go offsite to complete a transaction, you can streamline the entire experience directly through your WordPress site. This enables you to capitalize on conversion-boosting tools and features like upselling popups on your checkout page.


Superior Elementor WordPress Development Services from PSD2HTML

Elementor is one of the best website builders out there. With its power and flexibility, building converting WordPress sites is just a matter of time, short time. Particularly, if the development is performed by our expert WordPress developers.

So, reach out to us if you have chosen Elementor for creating your WP website and you want it to be truly unique and interactive. With 16+ years of industry experience and thousands of successfully completed WP projects, we know everything about the world’s most popular CMS.

You can also contact us with any WordPress-related task, from developing custom themes to improving your website’s Core Web Vitals scores and strengthening its security.

Helping your business grow and succeed is our top priority!

Yoni Yampolsky

Yoni Yampolsky is a marketing manager for Elementor. The world's most powerful WordPress website builder, Elementor empowers just about anyone to create a comprehensive, stunning website, code-free. Follow him on LinkedIn