How to Choose the Right Font for Your Logo
It’s no secret that typography is an incredibly important part of design. When designing logos especially, a font can make or break your design. There are millions and millions of fonts out there, so there’s always one that’s perfect for your logo or design project. The problem is, how do you choose just one?
To serif or not to serif?
Serif fonts tend to look a bit more traditional, while sans serif fonts (depending on which one you choose) can look a bit more contemporary. However, serif fonts help to draw the eye from left to right more cohesively, so if your logo contains a lot of type, it might be worth it to include some serif in your design. There are many different styles to choose from, no matter which type you decide to use.
What do you want your font to say?
When browsing fonts, a lot of websites (such as Dafont) separate fonts by category: handwriting, technology, cursive, gothic, etc. If you can decide which of these categories you want your design to fit into, you can automatically narrow down your options.
Or not say?
If your logo includes a lot of artistic elements, colors, or other things that you want people to notice, a plain or commonly used font could be the way to go. Futura, Georgia, and Helvetica are all fairly commonly used fonts that wonÕt draw eyes away from the rest of your design.
Browse until your head hurts
Sometimes, no matter how hard you try, you simply won’t know what kind of font you should use until you see it. There are countless websites and resources where you can browse thousands and thousands of fonts. You can narrow it down by category, or just look at new or popular designs. Wait until one stands out for you, because sometimes that’s just all you can do.