COMPANY BLOG & NEWSROOM

17Dec

How to Create a Great About Page for Your Blog

Even though there are millions of blogs, each one is different from the last. There are, however, a few features that appear on most blogs. One of those features is an About page. This page is crucial to establishing your credibility as a blogger, so it’s important that you make it a good one.

Achieve your main goal

Why do you need an About page in the first place? Well, you want your readers to read what you have to say, right? Therefore, they need to like and trust you, and they can’t do that if they have no clue who you are. Every part of your About page should work toward this objective. Include positive information about your career and/or personal life, appealing photos, and links to impressive projects or work history.

What to include

In order for your audience to trust you, they need to know about your background.  Where have you worked in the past? When did you first become interested in design? What have you accomplished in your professional life that you are most proud of? In addition, you should include some information that your readers can relate to. Where are you from? What are some of your hobbies? Readers want to know that the are reading something written by a real person, so adding just a little bit of personal information will help to build your credibility.

What not to include

Since the purpose of your About page is to get readers to like and trust you, logic would tell you that you shouldn’t include any kind of negative information. Don’t lie to your readers, but there’s no need to tell them your life story. Leave out any information that puts you in a bad light. Also, keep your information brief. Unless something is really impressive AND really important to your story, there’s no need to dedicate a full paragraph to it. Blog readers usually have short attention spans, so if you bore them with your about page, they’ll probably assume that you’ll do the same with the rest of your content.

Photos and Links

We’ve already established that your readers want to feel like they’re reading a blog written by a real person, so some kind of visual is usually helpful in establishing that trust. It can also be helpful to link your readers either to some of your blog posts that tell a bit about you, some important projects you’ve worked on, your online portfolio, or an interview with you on another blog.

By following these simple guidelines, and allowing your own personality to shine through, your readers should have a good idea of who you are, what you do, and why they should read your blog.

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