7 Reasons Why a Custom WordPress Theme Is Better for Your Business
Almost seventeen years after its first release, WordPress (WP) remains the most popular content management system (CMS) on the planet. At the time of writing this post, WP version 5.2 has been downloaded over 83.1 million times, and this number keeps growing.
WP is very “democratic.” It’s used for various types of websites, starting from individual blogs and non-profits and ending with online stores. WP is favored by many globally renowned enterprises including Mercedez-Benz, Microsoft, and Bloomberg. What’s the secret behind this incredible popularity?
WP is an open-source platform, easy to set up and manage and enjoying huge community support. It also has thousands of ready-made plugins to cater to almost any business function, plus a great number of themes to choose from.
A WP website’s features are important, no doubt about that. It’s a visually attractive and functional theme, though, that can have a great impact on the success of a business as well. In this post, we’re going to show you why a custom theme is preferable to a ready-cooked free or paid variety.
WHAT’S A THEME? WHAT TYPES OF THEMES EXIST?
In a nutshell, a theme is a vessel that you will later fill with your content.
There are three options when it comes to obtaining themes.
- You can download a free WP theme from the official vendor’s website.
- You can purchase a premium theme on numerous sites.
- You can hire a professional designer and developer who will create a custom theme exactly to your specifications.
While it’s possible to customize a free or paid theme by tweaking its code, building a theme from scratch is a lot more beneficial for your business. Here is why.
THE ADVANTAGES OF CHOOSING A CUSTOM THEME FOR YOUR WP PROJECT
#1: A Custom Theme Will Precisely Match Your Company’s Goals, Vision, and Content
You can find tons of beautiful-looking themes, especially among the premium ones. You can modify their appearance and layout, only to realize in the end that all your efforts have gone down the drain: the theme doesn’t reflect your business goals or vision. It’s a very delicate matter that only true WP professionals can handle.
Selecting the right colors or fonts is not enough. There’s a long list of questions to be answered before opening a single HTML or PHP tag, such as these:
- What business goals do you expect to achieve with your website? Is it for representational purposes, generating leads, or selling products/services?
- What content is your main page going to include?
- What kind of people are you going to target? What do you know about them? Why would they want to visit your site?
Only after conducting deep research, sifting through the data, and understanding the key business needs will a custom theme developer get down to actual coding. Customizing a ready-made theme to the required depth may take a lot of time with no guarantee of the desired outcome.
#2: A Custom Theme Will Differentiate You from Others in Your Niche
If you use the same theme as the other guy, even after changing the colors and content, your potential customers will not remember you and won’t be likely to return to your site next time.
You might think that purchasing a premium theme and modifying it to your taste may really set you apart from other companies in your industry. The sad truth is that almost 15% of the market is taken up by just three premium themes. This means that even after making radical changes to the theme you’ve bought, its layout and features will resemble the themes many other market players use.
A custom theme, by contrast, will be distinct from those of your competitors, since it has its own unique design that you have created. That contributes to better brand recognition, customer engagement, and consequently, better sales.
#3: A Custom Theme Will Give You More Security
Security is of utmost importance to any business. Unfortunately, the Internet is swarming with cyber criminals of all calibers trying to exploit vulnerabilities in websites. One downside of WP’s popularity is that it’s favored by hackers for their attacks. The shocking statistics: 90% of all sites that hackers targeted last year were powered by WP.
How do cybercriminals usually get inside a WP website? By downloading a free theme or purchasing a premium one and breaking down its code in order to discover soft spots. Once they find those, all that’s left is to search the Internet for websites that use the target theme and sneak in through the security holes.
No hacker will be able to lay hands on your custom theme’s code. While it doesn’t guarantee complete immunity from cyber attacks, you can be sure that your WP site is more secure than if you’d installed a free theme or bought a premium one.
#4: A Custom Theme Is Always SEO-Friendly
Want to rank among the first sites on Google’s search results pages? Who doesn’t? Then, make your website SEO-friendly. While most ready-cooked WP themes, particularly premium ones, are shipped with search engine optimization features, you’ll still have to put a significant amount of effort to customize them in order to bring them up to the mark from the SEO perspective.
Along with keywords, a website’s structure is what contributes to better search engine visibility. When you’re having your WP theme built from the ground up, you have the chance to develop its structure from start to finish so that crawlers can easily index your content.
#5: A Custom Theme Guarantees Excellent Performance
Many premium themes come overloaded with all kinds of fancy features that your business may not really need. The code of those plugins is a sinker that causes your site to load longer. For a business site, loading speed is a crucial factor. If it’s at least more than two seconds, visitors will go elsewhere. Along with the reduced sales, this is a big blow to SEO rankings, as the bounce rate starts growing by leaps and bounds.
A custom theme contains your business-exclusive features and no others. That makes it lighter and allows your WP website to run faster, contributing to better user experience. In addition, you can be confident that the code of your custom theme has been extensively tested to eliminate any bugs. That’s not always the case with premium themes, let alone free ones.
#6: A Custom Theme’s Developer Provides First-Hand Support
You can stumble upon a host of issues with a pre-made theme, whether free or paid. The theme might be incompatible with one or more plugins, rendering your website completely inoperable. You’ll need professional support.
However, thousands or millions of websites may be using the theme. It means that their owners might be facing the same problem and also need technical assistance. As such, you may wait for ages for the issue to be resolved. A nightmarish scenario for any business.
With a custom theme, on the other hand, you can count on high-quality, instant support if something goes wrong. The theme’s developer is always at your service, ready to make any changes or fix a bug the moment you complain about it.
#7: A Custom Theme Can Be Easily Updated
Updates are important for any software. WP themes are no exception. They ensure a theme has all the latest features as well as security patches that better protect a WP site against cyber threats.
As time goes by, though, a premium theme provider may start ignoring updates, putting your website at risk. A custom theme is a different matter altogether. All you have to do when you need to update the theme is to notify its developer. Thus, the best user experience for your customers, and for you — a stable and secure website.
We hear one objection, and we admit it: a custom theme is more expensive than a pre-made one. However, when business success is at stake, every cent you pay for a custom theme is well worth it. Your website will look and feel like no other and always have the latest features for your visitors to enjoy. It will also be more secure and load faster, while your potential customers can easily find it in the boundless webspace.
If you decide to have a custom WP theme, why not contact PSD2HTML? Our WP division has a long history of successfully completed projects of all levels of complexity. You can send us your design or just share your ideas with us and get back a high-quality, SEO-friendly, modern, secure, and well-performing custom theme for your business website.