5 Aspects of Great Logo Design

We all know you shouldn’t judge a book by its cover. But we also know that everyone does it anyway. For your brand, your logo is the equivalent of a book’s cover, so its importance cannot be overestimated. Your logo is the first impression of your company, so it needs to be a good one. Here are five qualities your logo should have in order to make a great impression.


Of course your logo has to be your own design, but original in this instance means a little bit more than that. Your design should have some element that no other logo has. It can be a color combination, a new font, a drawing, or anything else that would make it stand out from the crowd. Your logo should be unique to your brand, so that customers can see it and immediately associate it with you and your company.


It can be tempting to make a trendy logo that expresses what you want your brand to be right now. But it’s important to think about what you want your company to be in 5, 10, or 50 years. Of course you can slightly adapt your logo as the years go by, but you want the general idea to stay the same so that your customers can continue to identify with your brand through the coming years.


Does your logo look good in black and white? In a thumbnail size? Enlarged? Your logo should continue to be uniquely yours even if it is slightly changed in some area. There will be times when your logo will appear in a black and white publication, or a website that only shows thumbnail images. It’s important that it still represent your brand even when those changes are made. Play around with these types of small changes to make sure that your logo is still recognizable in these instances.


You want customers to come back, don’t you? If they don’t remember you, then they can’t do that, so make sure that your logo will stick in their minds, represent what you want your brand to say, and present a positive image that will keep your customers coming back for more.


Your logo should have something to do with your industry and what your company stands for. Though there’s more to your brand than just your logo, it should definitely sum up the main idea of your brand. From your logo, customers should be able to learn a little bit about your company before ever using your services.

You know the importance of your logo design, and now you know a few of the aspects that will help to make your logo a great one. Do you have any favorite logo designs?

1 comment

  1. web layout design Nov 19, 2010

    Good post! This is something very helpful to many. Business owners should consider having an effective and unique logo.

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