You’ve designed a wonderful new website. It looks good, represents your brand and message, but there’s something missing – the visitors. Search engines can bring your site a lot of traffic, but they can’t find you if you don’t know give them something to find. Using keywords can make your website far more visible to search engines, and thus bring you lots of new targeted visitors and potential clients.
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Your website is a huge part of your marketing or business strategy, so you want people to see it, right? You might now some of the basic tactics for promoting your website, but how do you know whether or not they’re working? You need to use a web analytics service like Google Analytics or the built-in charts on WordPress sites to track your web traffic. But what do all the numbers and statistics mean?
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Search Engine Optimization is a very complicated but very useful form of internet marketing. It is always expanding and the techniques are always changing, but any freelancer, business owner, or web developer should know the basics.
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