The PSD2HTML.com Blog

Wishing everyone a wonderful and relaxing weekend. Here are some great resources to inspire you.
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I know you planned on making brochures and flyers for your professional life as a graphic designer, but you WILL, way more than you might expect, be asked, “Hey, do you do websites?” So what, as a designer, should you start researching in order to get even more work from more clients and still manage to pull off a nice job? That’s what I’m here to answer. I’ve, without fail, been asked about making websites by every client I’ve had in the last year. Eventually, I just started saying “yes” in order to force myself to learn more about the process and to expand my skill set. So, here it is: What I, as a what-you-see-is-what-you-get graphic designer had to learn and become proficient with in order to build stylish, unique, and functional websites for clients. Read More

At about this time a year ago, I was a month away from diving head first into working for myself by trying my hand at a freelancing career. It was the most uncertain yet rewarding time period of my professional life, and had I known the doors it would open, my uncertainly probably would’ve taken a backseat to my sheer excitement for the following days. If you’re on the fence about leaving your desk job behind, this article is for you. And even if you’re not, reading this may show you how far your passion and skills can take you, as long as you have your burning ambition every step of the way. For me, the greatest job that suits me the best is the one I’ve created for myself over the last year. Read More

Freelancing is a great way to do what you love while keeping a flexible work schedule.  But finding work can sometimes seem difficult if you’ve exhausted your one or two favorite job boards.  Here are some of the most popular and well-respected websites for finding freelance work.  If you haven’t checked out all eight of these sites, you might want to take a look.
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Managing time is a problem that faces pretty much everyone, but as a freelancer, you might find yourself up against a few more hurdles than the average nine-to-fiver.  Here are some tips to help you increase productivity while freelancing.
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Bookkeeping is an important part of any freelance business.  Unfortunately, as designers and creative types, it can sometimes be the most tedious and complicated task on your to-do list.  But money is king, and if you don’t manage it well, your business is doomed from the start.  So it’s important that you come up with a system for managing your finances.  Here are some tips to get you started.
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The Internet is the single most useful promotional tool for freelancers everywhere.  It allows you to reach a targeted audience of people all over the world and many of the methods are free.  Because of this, many freelancers may forget that there are ways to promote your business that don’t involve tweets or email newsletters.  Though maybe not quite as useful as internet communication, “real world” promotion methods can still be valuable for your business, and they can be just as easy and free. Read More

As a designer, you know how important branding is.  Creating a cohesive message and design that portrays your brand how you’d like others to see it is one of the most important marketing strategies around.  While you know how to brand a website, a logo, or an entire company, you might forget about the one most important brand you run – yourself. Read More

When starting a freelance design business, one of the very first things you have to do is create a website. Your website should tell people who you are, what you do, and why they should hire you. But how exactly should that information be presented?
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In a previous post we suggested a number of new ways to expand your marketing and attract new clients for your design business.  We got some great reactions and suggestions and have gathered together a few more for you here.

Discounts

One simple way to attract new clients is by discounting your rates.  Everyone loves a discount! Make sure your current price is clear, then offer 10%, 20% or even 50% off to  all new clients. The great thing about this is that it will generate new customers that see the discount and want to jump on the deal. Do not discount your products or services so much that it will lose you money. Read More