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29Sep10

3 Guidelines for Creating Successful Infographics

Infographics are great for showing information in an interesting visual package. Whether you’re trying to show your potential clients a little bit more about your business or creating a presentation for a specific project, an infographic can be the perfect tool – as long as you follow a few simple guidelines.

Keep it simple

The whole point of creating an infographic is for the information to be presented in a comprehensive way. If your infographic is complicated and difficult to read, you might as well just put all of the information into a boring report and call it a day. Conversely, creating a design that looks pretty but hides all the relevant information defeats the purpose of your infographic.

Choose the right form

Using infographics to present information

There are so many ways to share information in a visual way. Maps, flow charts, graphs, and diagrams are all very different forms people use to present information. The one you choose should be based on the type of information you are trying to present. For instance, if your information deals with location, a map might be worth considering. If you’re not sure, you can try a few different types to see what works best.

Don’t forget to make it look pretty

Yes, you want your information to be simple and practical, but you also want it to look nice; that’s the whole point of presenting it in a visual way. You don’t need to use a lot of bells and whistles, but some polishing is always appreciated.

Successful infographics are visually compelling

So much of your infographics’ success depends on your interpretation of the data. By using trial and error to balance the form and function of your design, you can make a really useful, interesting and creative infographic.

Have you created infographics for your own business or for clients?  Show them off by linking to them in the comments.

10 comments

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