The P2H.com blog

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You have decided to go into business for yourself or with a partner. You know which services you want to offer.  So how do you know how much to charge for your services?

You want to maximize your sales opportunities and at the same time you do not want to sell yourself short. Before creating your prices do your research and examine similar successful companies. After determining your prices make sure they will work for you. How many sales will you need to break even? What is your target weekly revenue? Will that be easily achievable? We will take a look at some ways to find the best prices to offer your clients and make sure they help you achieve your goals. Also remember: if your are not going to be setting up a physical location you will have less pressure on your prices; if you will be working out of your home using a website and phone line you will have less overhead and you can therefore charge less. Charging less will almost always bring in new customers. Read More

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Who hasn’t stumbled upon web sites that are so confusing you can barely figure them out?  Web design of course involves creativity; however, creative does not mean confusing your website visitors and wasting their valuable time deciphering mysterious icons and pithy phrases.

If potential clients drop by your office, would you welcome them with a Halloween mask and make them walk through some kind of mysterious labyrinth?  Of course not – you would welcome them in a pleasant manner, communicating with them in an effective and professional way, in order to convince them to buy your products or services.

Similarly, your website should convey a professional image, be pleasant to the eye and most importantly be easy to navigate. After all, its whole purpose is to increase conversion rate of your visitors and convince them to buy your products or services. Read More

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There’s no doubt that clients are the most important capital of any business. Indeed, no business can survive without a satisfactory influx of new clients which result in profit in accounting statements at the end of the year.

This is not an exception for graphic designers. We need good promotion strategies that help attract new customers to our business.   As you’ll see here, there are lots of ways we designers can attract new clients; some might deliver faster results than others. The best way to know is to test and measure the results each time to evaluate which tactics are having the biggest impact on your growth. Read More

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Whether you’re a newly graduated graphic designer or someone with many years of experience, you can  succeed as a design freelancer. By following some basic guidelines you can position yourself as an expert in your field, which will grow your clientele and may ultimately drive your earnings.

Here are a few ideas of where to begin, including what works and what doesn’t. These are proven and tested ways that other graphic designers have applied themselves and succeeded as freelance designers. Read More

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There’s no substitute for business cards to promote your business at any time and on any occasion, whenever and wherever you are. Indeed, you can hand out your business cards to potential customers during a business meeting, at the grocery store, while catching up a plane and even when partying with your friends.

Moreover, business cards are your most important marketing materials as they are the first impression people will get about your business. And often it’s the first impression that matters – especially for graphic designers or anyone who works in a visual profession.

That’s why you should really take your time when creating or choosing your business card design. You definitely want a business card that make your business stand out from your competition and that evoke positive feelings of trust and professionalism. Furthermore, you want a business card that makes potential customers want to call you or pay you a visit. Read More

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People are not as beautiful as they are made out to be in magazines. The truth is all published pictures are retouched. Some have small modifications like red eye removal or cropping out the background. Other photos are manipulated much more – editors retouch blemishes, skin tone, or even whiten teeth.Although I do not like my images to appear fake, I do like to make subtle changes that do not take away from the picture’s reality. If there is redness in a subjects’ eye I will remove it;  if their teeth appear yellow I will also fix it.  But if someone’s nose is a little pointy I will not fix it – although digital nose jobs are easy I believe they are going too far.

So when should you retouch your photos? Read More

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There are many reasons that explain why a company would redesign its logo. Some reasons are compulsory, such as when there’s a corporate merger or when a company expands its business activities. In such cases, a new logo is a must to reflect that change.  On the other hand, a logo redesign may be voluntary, like when a company feels the need to refresh, rebrand or reposition its image; or maybe if they seek to appeal to new kinds of customers.

A logo has a mission –  an important one – which is to help a company build their business identity, image and brand.  Therefore, a good logo should communicate. Indeed, it has to “tell” the target market at a glance what the company wants them to know or feel.

For these reasons, redesigning a logo isn’t as easy as it may seem.  As we’ll see, newer isn’t always better! Read More

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We’ve had a great response to our new $99 Basic Package special but we want to spread the love even further, so we’re holding a Twitter contest!

We’re giving away one 3-page markup package – a $200 value at our Basic Package prices.  Now’s your chance to freshen up an old website or design a new one, or to create the blog you’ve always wanted to write.

How to Enter

1. Follow @P2H on Twitter

2. Tweet out the following (from the account you’re using to follow P2H):

Get PSD2HTML services for $99 through 8/31 – follow us & retweet for a chance to win. @p2H #99basic http://ow.ly/2pSGd

Entries will only be counted if they follow the above format. Winner will be chosen at random on August 18  at 10:00 pm EST. Only one entry per person.

We’ll direct message (DM) the winner on August 19, so be sure to check your Twitter inbox to see if you’ve won.

Good luck!

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Wikipedia defines Web typography as anything that “refers to the use of fonts on the Web.” The article explains that web browsers controlled the look of fonts and styles until 1995, when Netscape introduced the <font> tag in HTML 2. Now most browsers automatically download fonts and designers have greater freedom to design with type on the web.

Every designer has his or her own method for integrating text in to websites. Some designers do it with their end users in mind and make their text easy to read. Other designers opt to use small text or unreadable fonts because of other design constraints. Personally I would rather not include text than have it unreadable.  Learning the following web typography tips and integrating them into your sites you will be able to layout your copy like an expert. All of the tips are very easy to use and easier to implement. The hardest part is remembering to use them. Read More

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PSD2HTML fans, we’re pleased to offer you a fantastic deal on our Basic Package for a limited time – only $99!  If you are looking to convert your web design into pure W3C Valid XHTML/CSS, you’ve come to the right place.  Hurry and take advantage of this offer to convert your website into a package that includes key options such as:

• Cross-browser/platform compatibility
• W3C validated markup
• Table-less coding

The first page is only $99, each additional page is only $49.  Delivery time is 3 business days for the first page and only 1 day per additional page.  And, of course, we always include our top-notch customer service – we’ll guide you through the whole process.

If you’re interested in this promotional offer, click here for all the details and order today. The offer expires August 31, 2010, so act quickly before it’s too late!